Player's Coalition

The Player's Coalition is a year-round initiative dedicated to educating the next generation of college athletes on financial responsibility and managing their Name, Image, and Likeness (NIL) earnings. In collaboration with Junior Achievement, the Player's Coalition provides financial literacy programs to local colleges and universities to inspire and prepare 18-25-year-olds for financial success. This partnership has a national reach, impacting thousands of students and student athletes and creating meaningful and lasting results within their communities.